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ONLINE BANNER ADVERTISING SPECIFICATIONS 2025

DESKTOP WEB

Dimensions Friendly/Rising Star name Initial file size Third party ad served Site served static image Border File formats accepted Accepted / vendors Sample
728x90 Top Leaderboard 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
970x90 Middle Banner 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
970x250 Middle Banner 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
728x90 Footer Leaderboard 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
300x250, 300x600 Top MPU / MPU 1 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
300x250 Middle MPU / MPU 2 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
100x600 Skin Right 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
100x600 Skin Left 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
640x480 Site Capture / Interstitial 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
728x90 Sticky Footer / StayOn 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF All Click here for screenshot
Notes :

Standard turnaround time is three days upon receipt of creative.

Submitted creative is subject to approval by Haymarket Media, Inc.

All audio must be user initiated ( via click ). Expandables must be "click to expand" or "roll to expand" with a 1sec delay. Any expanding or out of page media must have a clearly visible close button or "X" HTML5 creative must be third party served.

If exceeding or not compliant with our specs we will need to QA tags.

MOBILE

Dimensions Friendly/Rising Star name Initial file size Third party ad served
 Site served static image Border File formats accepted Accepted / vendors Sample
320x100 / 320x50 Top Banner 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
320x100 / 320x50 Middle Banner 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
320x100 / 320x50 Footer Leaderboard 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
300x300 Mob sitecapture / Interstital 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
300x250 300x250 MPU 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
300x250 MPU2 50kb Yes Yes 1px HTML5 must be thirdparty served. JPEG, GIF ALL Click here for screenshot
Notes :

Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.

NEWSLETTERS

Dimensions Friendly/Rising Star name Initial file size Third party ad served Site served static image Border File formats accepted Accepted / vendors Sample
468X60 Top Banner 40kb - Yes 1px JPEG, GIF All Click here for screenshot
468x60 Footer Banner 40kb - Yes 1px JPEG, GIF All Click here for screenshot
300x250 MPU 40kb - Yes 1px JPEG, GIF All Click here for screenshot
Notes :
Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.

PROMOTIONAL MAILER

Dimensions Friendly/Rising Star name Initial file size Third party ad served Site served static image Border File formats accepted Accepted / vendors Sample
600 (width) x 800 (height) Mailer MIN-100kb
MAX-160kb		 - Yes 1px JPEG, HTML - Click here for screenshot
Notes :
Animated gifs are permitted but only the first frame will display in many email clients. Please ensure the first frame has brand name and call to action.